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Adobe Journey Optimizer Training

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Get the hands-on skills to create and deliver personalized experiences to users across multiple channels with our Adobe Journey Optimizer training. Our Adobe expert comes with 17+ years of work & project delivery experience and teaches you practical skills on how to deliver exceptional customer experiences to your audience using Adobe Journey Optimizer. Through our comprehensive training program, you will get a deeper understanding of key concepts such as fundamentals of journey optimizer, campaigns, profiles, audiences, subscriptions, channels, content management, personalization, data management, configurations, access control, data governance, etc. Get your teams skilled in delivering exceptional personalized content to your audience & grow your business with our specially designed  Adobe Journey Optimizer certification course.

Why Adobe Journey Optimizer ?

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Journey Optimizer eliminates the clutter with embedded AI and offers dynamic content capabilities, orchestration, etc. to meet customer needs.

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Adobe Journey Optimizer helps build unified, omnichannel experiences that trigger relevant communications based on customer behavior with your product.

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Top brands like Coca-Cola, Signify, etc are using Journey Optimizer to enhance customer engagement.

Adobe Journey Optimizer Course Plan & Modules

This Adobe Journey Optimizer course modules are designed by thoroughly understanding real-world business requirements & cover key modules of the Adobe platform. These modules are customizable to match your individual and group training requirements. The following are the standard modules covered in this training program:

Introduction to Adobe Journey Optimizer

Topics:

  • Fundamentals of customer journey management 
  • Explore capabilities of Adobe Journey Optimizer 
  • Exploring the Journey Optimizer interface and tools
Creating a new journey and defining goals

Topics:

  • How to plan for various customer touch points 
  • Mapping customer touchpoints and channels 
  • How to use customer data for segmentation 
  • Use of customer data for personalization
Implementing triggers and actions in journeys

 Topics:

  •  Setting up real-time event triggers and responses
  •  Designing dynamic content based on customer interactions
Integrating data sources and leveraging customer profiles

Topics:

  •  Understanding data integration and CRM connectivity
  •  Enriching customer profiles with contextual data 
  •  Labs
Orchestrating cross-channel journeys

Topics:

  • Configuring multi-channel touchpoints and interactions 
  • Ensuring consistent messaging across channels 
  • Examples of creating a cross-channel journey

Topics:

  • Fundamentals of customer journey management 
  • Explore capabilities of Adobe Journey Optimizer 
  • Exploring the Journey Optimizer interface and tools

Topics:

  • How to plan for various customer touch points 
  • Mapping customer touchpoints and channels 
  • How to use customer data for segmentation 
  • Use of customer data for personalization

 Topics:

  •  Setting up real-time event triggers and responses
  •  Designing dynamic content based on customer interactions

Topics:

  •  Understanding data integration and CRM connectivity
  •  Enriching customer profiles with contextual data 
  •  Labs

Topics:

  • Configuring multi-channel touchpoints and interactions 
  • Ensuring consistent messaging across channels 
  • Examples of creating a cross-channel journey

Topics:

  • Monitoring key performance indicators (KPIs) and metrics 
  • A/B testing and iterative improvements 
  • Extracting insights from customer behavior and interactions 
  • Exercise & Quiz 

Topics:

  • Implementing advanced segmentation strategies 
  • Example of using AI capabilities in AJO
  • Analyzing customer journey data 
  • Exercise & Quiz

Topics:

  • Performance optimization and troubleshooting tips 
  • Best practices for managing and scaling AEP deployments 
  • Best practices for successful journey management 
  • Case studies and real-world examples

Looking for a detailed curriculum? Enquire now!

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LIVE SESSIONS

  • Real-time Trainers
  • Live interactive Sessions
  • Cloud Labs
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CORPORATE TRAINING

  • Customized Training Solutions
  • Blended Delivery Model
  • Project Implementation Support
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SELF-PACED LEARNING

  • High-Quality Videos
  • Access to Materials
  • Permanent Access
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Adobe Journey Optimizer Online Training Goals

With our Adobe Journey Optimizer certification training, you will be in a position to:

  • Understand the importance of Journey Optimizer
  • Learn to create, configure, push, and manage campaigns
  • Create code-based campaigns
  • Learn about using Journeys and Journey designer
  • Get practice to create profiles, audiences, and subscriptions
  • Understand the user Journeys on different channels
  • Describe and manage different types of digital content
  • Learn to use tools and techniques to deliver Personalized content
  • Get a fair understanding of decision management
  • Create datasets, integrations and manage data. 
  • Build different reports as per the requirements
  • Able to perform configurations
  • Implement access control

This Adobe Journey optimizer course is beneficial for the participants:

  • Marketing Professionals
  • Product Managers
  • IT Professionals

The participants should have a basic understanding of marketing terminology and having experience with any Adobe product would be an added advantage.

Adobe Journey Optimizer Certification

This Adobe Journey Optimizer training course offers the knowledge to clear Adobe Journey Optimizer-related certifications. In addition to training, participants will receive certification dumps, guidance, and a course completion certificate.

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Adobe Journey Optimizer Training Projects

Our Adobe Journey Optimizer training is more of a practical-oriented program. From day one, you will work on assignments & quizzes and get a chance to explore each component. By the end of this Journey Optimizer course, you will have gained complete knowledge and will be able to work on customer experience management projects.

Adobe Journey Optimizer Training Reviews

Adobe Journey Optimizer FAQ's

Is there any discount available on this course ?
Yes, Techsolidty offers you two types of Discounts: one is group discount and the other is referral discount.
Yes, In order to provide you the financial flexibility, we provide you the chance to pay the course fee in two installments.
Due to any reasons, you would like to cancel your registration after paying the fee, you should intimate the same to us within the first two classes. The refund amount will be processed within 30 days from the requested date.
To meet the customer expectations we provide multiple types of training which include, Live instructor-led training, Self-paced training, blended training, classroom training, corporate training, etc.
Yes, at Techsolidity all the training courses consist of a minimum of two projects to offer the candidates real-time work understanding!